Dutch Government Adopts New Visual Identity Designed by Studio Dumbar

Design Focuses on Inclusivity and Accessibility

Rijkshuisstijl Emphasizes Ease of Use for Blind and Visually Impaired

The Netherlands government has unveiled a new visual identity designed by Dutch branding agency Studio Dumbar. The Rijkshuisstijl, as it is known, features a minimalist logo and a focus on inclusivity and accessibility for all citizens, including those with disabilities.

Studio Dumbar emphasized the importance of accessibility in the design process. The visual identity follows the Web Guidelines for central government websites, ensuring that blind and visually impaired individuals can easily navigate and interact with government websites and services.